5 Things to Have in Place Before Hiring a Social Media Professional
It’s no secret that hiring someone to handle your social media efforts can be a game changer for your business. Most people who come to us are busy business owners who just don’t have the time or energy to keep up with the hustle and bustle that executing a strong social media presence requires. When you hire the right professional (hopefully that’s us!), you’re not only getting valuable time back, you’re getting a marketing team that’s making sure that every piece of content you put out there has value and a purpose towards your goals. We understand that every successful business starts with relationships and a strong community. We fully believe in the power of social media and (when executed well) the potential to take your business to new levels. Our main focus is helping you build that brand awareness and the community that social media platforms were made to create so that you get more traffic to your website, eventually leading you to more sales and a thriving business!
For us to be able to help you to our fullest, there are some things that need to be in place before we’d suggest getting started. Buckle up – here are the five must-haves before diving into outsourcing your social media efforts:
1. Website/Landing Page & Professional Branding
Your website is the digital storefront of your business, and your social media should seamlessly integrate with it. Before hiring a social media professional, ensure your website or landing page is not only functional but also visually appealing and aligned with your brand identity. Consistent professional branding across platforms fosters brand recognition and trust. We can leverage these assets to create content that will drive traffic from your social channels to your website, enhancing the overall user experience with a seamless customer journey.
2. Clear Goals for Your Social Media Content
One of the first things we will ask you during our onboarding process is to define your goals for your social media account. This is where we start when creating any social media strategy, so it’s crucial for you to know what you want out of your efforts on social media (we’ll of course help you hone them in and create clear short term & long term goals). Whether it's increasing brand awareness, driving website traffic, or generating leads, your social media strategy will be tailored towards achieving these goals in your specific industry. These goals will also determine the key performance indicators (KPIs) that we look at each month to understand how to refine and adjust your strategy as needed. Aligning your social media goals with your overall business goals will provide clarity and ensure everyone is on the same page and working towards a common objective.
3. Understanding of your UVP (Unique Value Proposition) and Tone of Voice
Your Unique Value Proposition (UVP) is what makes you UNIQUE and sets your brand apart from the competition. Before bringing a social media professional on board, it’s so important to understand that you have a deep understanding of how you differentiate yourself in the industry. This is going to be the “secret sauce” of your content strategy and what we push to help you break through the noise. Along with that, you should be able to articulate how you want to show up on social media. Your tone of voice helps your audience to understand your brand personality. In order for us to be able to create content that feels true to your brand and resonates with your audience, we will need to align your UVP and tone of voice.
4. Time to Contribute to a Collaborative Effort
As much as we do everything in our power to take as much of the time and effort off your plate, it is still YOUR business and YOUR social media account at the end of the day. We cannot be you, so your involvement will help keep our strategy and efforts on point. Our approach to social media management is not a one-size-fits-all solution. We’ll need you to commit to regular communication, feedback, and collaboration. We’ll have monthly meetings where you will share your business updates, promotions, and any upcoming events. We’ll also use this time to plan out your content for the month. Some of the content we plan will require that you show your face or that you provide clips for us to use in video content. We want to create content that resonates with your audience and stays relevant in your industry, so a collaborative partnership is vital to maintaining a social media strategy that evolves alongside your business.
5. A Healthy Budget to Invest in the Value We Bring to the Table
We are going to be real with you here… there is not a lot of consistency right now in the world of social media management but on thing is true: you get what you pay for. Quality social media management comes at a cost and that’s because it provides a huge amount of value to your business. This includes content creation, social media advertising, analytics tools, and ongoing optimization efforts. A well-supported budget empowers us to invest the time and effort it takes to implement strategies that yield tangible results, ensuring a strong ROI for your business.
If you're nodding along and ticking off these essentials, it may be time to kick things up a notch. Hit up our contact page, and let's turn those social media dreams into reality. With a solid foundation, a little creativity, and a whole lot of strategy, your brand is about to own the online scene. If you think you’re missing some of these pieces, that’s okay! Take the time you need to get those ducks in a row and we will be here when you’re ready 🤍