9 Signs That It’s Time to Hire a Social Media Manager
Managing your business is hard enough, but when you throw social media into the mix, things can get overwhelming fast. You know how important it is to be online and connect with your audience, but let’s be honest—sometimes, it feels like you’re spinning your wheels without seeing the results you want.
Not everyone needs a social media manager. If you’re just starting a business or you’ve found a groove that works for you, we may not be the best investment you can make. But a lot of business owners can benefit from having a social media manager, especially as you are scaling or need to start delegating tasks that are time consuming and require more thought. So, how do you know if it's time to hire a social media manager? Let’s go through some telltale signs that could mean it’s time to get some professional help.
1.You’re Spending Too Much Time on Social Media
Ever find yourself spending hours trying to come up with an Instagram caption or scrolling through your feed for “inspiration?” Social media can be a full-time job (take it from two girls who, in fact, do social media marketing full-time 🤪). If you’re constantly distracted by the next post you have to make or trying to keep up with comments, that’s time taken away from running your actual business.
A social media manager can free up your schedule so you can focus on the big picture, while they handle everything from content creation to scheduling and engagement.
2. Your Engagement is Declining
And more importantly… you don’t have time to fix it. You’ve noticed that fewer people are liking, commenting, or sharing your posts. This could be because your content isn’t resonating anymore, or maybe you’ve fallen behind on the latest trends and updates. Either way, when engagement starts to drop, it’s often a sign that something’s not working.
A social media manager knows how to analyze your performance and can breathe new life into your strategy to get that engagement back up.
3. Lack of Consistency in Posting and/or Branding
One week you’re all about it, posting every day. The next, you go dark for days—maybe even weeks. This inconsistency confuses your audience and can make your brand feel a bit... scattered. Consistency is key on social media, not just with how often you post but also in maintaining a cohesive brand voice, tone, and look across platforms.
A social media manager can ensure you’re always showing up for your audience with a consistent message and style.
Pro Branding Tip: We always tell our clients that the user should be able to tell the post is yours before they consume the content, just based off the style, colors and branding you’re using! That’s a good sign that your social media presence is sticking with people.
4. You’re not seeing any ROI
Are you spending money on ads, boosting posts, or even just investing a ton of time into social media, but not seeing any real returns? It can be frustrating when you’re pouring resources into something that doesn’t seem to be driving growth or sales.
A social media manager can track your analytics, make sense of the data, and help you figure out what’s working (and what’s not) so you can finally start seeing a return on your investment.
Disclaimer: Of course, social media should help bring you sales. BUT ROI is never guaranteed just based solely on posting to social media. Social media is just ONE piece of your marketing funnel. If you’re not seeing ROI, even with doing everything you’re supposed to do on social media, it might be worth looking into the other pieces of your funnel to see what else might be missing.
5. Struggling to Keep Up with the Trends
Every time you get the hang of a new feature or platform, something else pops up. From Reels to Threads to whatever’s next, keeping up with social media trends is almost a job in itself. Missing out on the latest features can mean missing opportunities for growth.
A social media manager stays on top of these trends and can help you leverage them to keep your brand fresh and relevant.
6. You’re Not Sure What Content Works Best for Your Audience
Do you feel like you’re just guessing when it comes to content? One day you post a funny meme, the next it’s an inspirational quote—just hoping something will stick. Without understanding what your audience actually wants, it’s easy to miss the mark.
A social media manager knows how to analyze your audience and their preferences. They can develop content that speaks directly to them, increasing engagement and loyalty.
7. You Don’t Have a Strategy
Posting whenever you have time is not a strategy. If you don’t have clear goals or a roadmap for how your social media will help you achieve them, you’re likely spinning your wheels. Every post should have a purpose, whether it’s driving traffic to your website, promoting a product, or building brand awareness.
A social media manager will develop a detailed strategy that aligns with your business goals, including content calendars, performance tracking, and consistent branding.
8. You are Overwhelmed by Content Creation
Does the thought of coming up with fresh content week after week stress you out instead of excite you? Between creating captions, snapping photos, and editing videos, content creation can feel like an endless task.
A social media manager can take this load off your shoulders. They can plan out all your content in advance making sure it’s backed by strategy and is something your audience will love. That way, no matter what life throws your way, you always have a consistent social media presence without hardly having to lift a finger.
9. You Want to Expand Your Online Presence
You’ve got a good thing going, but you’re ready to take it to the next level. Maybe you want to expand to new platforms, grow your following, or boost your visibility. But you’re not sure where to start.
A social media manager can help you scale your online presence strategically, using tools and tactics to grow your audience, increase engagement, and turn followers into loyal customers.
If any of these points resonated with you, it might be time to bring in a social media manager. Not only will they save you time and stress, but they’ll help you get the most out of your social media efforts—allowing you to focus on what you do best: running your business.
If you’re interested in working with us, you can review our social media & content creation service offerings here!
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