How to Provide Value to Your Audience
We hate to be the ones to tell you this, but it's not enough to simply promote your products or services and expect followers to flock to your account. 🫣 To truly engage your audience and build a loyal following, you MUST provide them with value. This means offering content that entertains, educates, or inspires them. This lays the groundwork for a meaningful brand relationship and will then provide YOUR business with value. Now how the heck do you do that? Let’s dive in! 👇
Why Value Matters
Part of learning how to provide your audience with value in your content is understanding WHY you need to do this. When we ask business owners what they’re posting on social media they usually say “client testimonials, images of our products, graphics promoting our sales/services, etc.” While that’s something that should be posted, it’s not providing your audience value. You HAVE to mix up your content to grow your brand awareness. Your audience is given a plethora of content daily trying for their attention. To stand out, you need to offer something worthwhile. Value serves as the currency of social media engagement, drawing people in, keeping them interested, and creating brand loyalty.
1. Educate Them
Sharing knowledge is one of our favorite ways to establish yourself as the expert in your niche and build trust with your audience. Consider the questions and pain points your target audience faces and provide them with valuable insights and solutions. Offer free tips, tutorials, or how-to guides that address their needs and demonstrate your experience. This will not only help your audience, but also position yourself as a valuable resource they'll turn to time and again.
2. Entertain Them
Social media is more about building community and fostering connections than it is about promoting products or services. Share behind-the-scenes glimpses of your business, showcase your personality, and give followers a peek into your daily life. Whether it's showcasing the process of packaging orders, creating your product/service, or sharing personal anecdotes, entertaining content humanizes your brand and helps you connect with your audience on a deeper level. THAT will help lead your audience to your website to book a consultation or buy from you.
3. Inspire Them
Inspirational content has the power to uplift, motivate, and resonate with your audience on a personal level. This could be quotes, motivational messages, relatable stories, or anything that speaks to their aspirations and struggles. By tapping into their emotions and offering encouragement, you inspire your audience to work towards their goals. This not only creates a positive association with your brand, but also encourages engagement and shares as followers resonate with your message.
By incorporating these content pillars into your social media strategy, you lay the foundation for brand awareness and relationship-building. As your audience engages with your content, they develop a deeper understanding of your brand's personality, values, and expertise. Over time, this leads to trust, loyalty, and ultimately conversions.
Remember, providing value is not a one-time effort but an ongoing commitment to serving your audience's needs and aspirations. By consistently educating, entertaining, and inspiring them, you'll grow your brand's visibility and nurture meaningful relationships that drive long-term success on social media.
So get to posting! OR have this social media duo do it for you!