5 Key Ways to Use SEO on Social Media to Enhance Your Business
Are you looking to increase your brand awareness and drive more traffic to your website? If so, enhancing your SEO through social media can help you reach your goals. We are going to walk through five key ways to help increase your search engine optimization so that you can get noticed and drive more traffic to your website in turn.
What is SEO?
SEO stands for search engine optimization. Your SEO determines who your content will be shown to and how often it will be shown based on if the algorithm finds it relevant to the audience’s search terms or preferences
5 Keys Ways to Use SEO on Social Media to Enhance Your Business:
#1 Profile Optimization
To help make your account searchable for those that are looking for a company like yours utilize your Instagram name. We suggest naming it something that relates to what your business does or who you are. Having a more direct name will make it more likely that someone will search for your business. Think about what you might type into a search bar if you were looking to find a business like yours.
#2 Bio Optimization
Having a clear and concise bio can also help your audience find you. We suggest that the first line in your bio includes who you are and who you work with (your niche).
In the second line of your bio you want to showcase what you offer and/or your area of expertise. Let people know what you are good at or known for so they know how you can help them.
In your third line you want to end with a call to action (CTA) that directs people to click the link below, explore your feed, check out your website, etc. It is important that your CTA is clear so that your audience knows exactly what you want them to do next.
Taking the time to optimize your bio will not only help your profile look more professional and organized, but it will most importantly help new potential customers or clients find you.
#3 Alternative Text
Alternative text can be a SEO secret weapon. Not only does including alt. text make your content more accessible, but it also helps the algorithm know what your content is about. This helps the algorithm categorize your content and show it to more people that may be interested. It is important to use keywords when describing your content in alt. text to ensure that it is clear to the listener and the algorithm what your content is about.
#4 Hashtags
Hashtags are another great way to incorporate SEO into your social media strategy. In order to make hashtags useful and work towards a greater SEO it is important to conduct hashtag research which can be done by using Flick or IQHashtags. You want to make sure that the hashtags that you do use are relevant to your brand and your post so that the algorithm can use the information to display it to your target audience. It can also be useful to utilize the hashtag ladder strategy where you select a mixture of low, medium, and high ranking hashtags. Using more low and medium level hashtags will increase the likelihood that your account will show up when someone is looking at that particular hashtag.
#5 Keywords
The last “key” way to increase your SEO within your socials is to utilize keywords. Keywords are words that are at the core of your brand as well as popular search terms. Including trending keywords that are relevant to your business throughout your profile and content can assist in increasing your SEO so that more people within your target audience find your account. It also helps the algorithm understand what your business does to point potential customers in the right direction
Optimizing your profile, bio, hashtags, and keywords will help to increase your SEO and overall drive more traffic to your profile and in turn your website. These small adjustments to your account and social media strategy can help make a big difference by making the algorithm work for you and making it easier for your ideal customer to find you!