It’s no secret that as a business owner, you need to know your target audience. It is crucial for a company to know who they are targeting, what their specific needs are, and the most efficient way to fulfill those needs. It can be easy to overlook just how important the reverse is – your target audience needs to also know YOU!

What products or services do you offer? How can you be of use to customers? What makes your business unique?

These questions can all be answered through proper branding of your business. The goal should be to make your brand recognizable and identifiable. One way to do this is through your social media presence! Your social media platforms can help to express and communicate your brand to your audience.

Here are some ways to make your brand recognizable, and how to communicate your brand through social media!

Knowing Your Target Audience

Let’s talk about discovering your target audience. Out of all customers, who are you targeting with your marketing efforts? Who are the most likely potential customers? That is your target audience!

Your target audience can be analyzed through four segments:

Demographic - the “WHO” (Who is using my product/service?)
Geographic - the “WHERE” (Where are they using my product/service?)
Psychographic - the “WHY” (Why are they using my product/service?.)
Behavioral - the “HOW” (How are they using my product/service?)

Branding Your Biz to Best Suit Your Target Audience

Now that you know your target audience, you align your brand with those consumers.

What type of advertising would get through to your target audience?
What are your brand characteristics?
What are your brand’s core values?
What are your brand’s keywords?
What is your brand’s defining look?

The list could go on and on! Consumers are ever-changing, their interests and needs do not always stay the same. It is important to stay knowledgeable of the target audience and to remain flexible in order to adapt to their changing needs.

Communicating Your Brand Through Social Media

We highly recommend branding your business before consistently posting on social media and formulating your presence. We always suggest working with a branding professional to help you formulate your brand!

You can communicate your brand through social media with:

Diction and style in captions
Types of content & activity (i.e. whether you are more laid back using fun, trending audios or stick with only professional content)
Aesthetics and themes on your feed
Logos and brand marks in graphics
Color palettes used in content

Social media can be a great tool to make your brand identifiable. When current or potential customers view your brand on social media, they should be able to easily get a feel of who you cater to and what you can offer through these aspects stated above.

To help put it all together, here are a few ways our business, Thrive CO, developed as a brand and communicate that brand through social media…

Who we serve: small-mid sized businesses all over the world (plus we have a soft spot for working with women-owned businesses!)
What we do: Help businesses streamline their digital marketing to thrive online with confidence.
Our style: warm, playful, trendy
Our voice: friendly, fun, conversational, informative, and personal

These objectives all come together to form our social media presence. When looking at our social media platforms, you can gather that we help small businesses navigate and best utilize social media. Our posts are engaging, inviting, and conversational; we involve the audience! Our look is very feminine and boho, and our logos and brand marks help to create consistency to foster brand recognition.