Choosing the Right Email Marketing Software for Your Business
So you’re wanting to get into email marketing? We’re here to help!
The first step is choosing a software to use. Email marketing can be utilized by any business and is a great way to actually stay in touch with your audience. Email marketing is such a powerful marketing tool that can be used alongside your social media channels. Unlike social media, you own your email marketing list, so you never have to worry about losing your audience or your account being shut down. So if anything were to happen to your social media account, you will always have a way to stay connected!
Email marketing softwares make it easy for you to create, send, and track messages to your subscriber lists. Choosing the right software for your business will allow you to send out well-designed, cohesive, and professional emails that foster relationships with your audience and ultimately get your products and services at the top of their mind for purchase.
There are so many options when it comes to email marketing software – it can be overwhelming when trying to pick one that will work for you! While each software has generally similar functions, there are differences that may make one software more appealing to you over the others. So with that said, here are a few email marketing softwares we love and some of their defining characteristics…
Mailchimp
Mailchimp is a very widely used software program. It is especially common in the corporate world. Mailchimp offers complete campaign transparency, tracking of emails, a view of success and click-through rates, and the ability to manage/interact with subscribers. Mailchimp allows users to send up to 12,000 emails to 2,000 subscribers a month and most features are available without any financial commitment. Mailchimp is a very sophisticated software that offers a variety of data driven information to grow your business.
MailerLite
Mailerlite is another great option if you’re looking for email marketing software. This software allows users to create engaging and dynamic emails within minutes with the drag & drop email editor. Mailerlite users have the option to automate emails, which takes some of the pressure off of you! Results are trackable with Mailerlite, meaning users are able to monitor performance via A/B testing to find out what works best for you.
Flodesk
Flodesk is for the creatives! Like most other email marketing softwares, there are features that allow you to create, send, and track emails that are sent out to subscriber lists. What makes Flodesk unique is their strong focus on design. With Flodesk, you get full creative control! There are so many amazing templates that can be utilized to create fun, aesthetic and interactive emails that is sure to catch your subscriber’s eye.
Kajabi
While Kajabi has a bit less options when it comes to making emails fun & aesthetic, it is very similar to Flodesk in templates and analytics features! A unique feature that Kajabi offers is subject line validation, meaning it will flag anything that might alert spam folders before you hit send. With Kajabi, you will have tons of options for sending out one-time emails as well as automated sequences based on customer behavior. They also offer some customization tools such as countdown timers, videos, and personalization to make your emails stand out to your audience. Kajabi is one of the pricier options, but we believe it is a great option that will provide everything you need to send out stunning emails (plus there is no cap on how many emails you can send!).
Klaviyo
If you’re an e-commerce brand, Klaviyo might be a great option for you! Klaviyo’s templates and analytics are more geared towards helping e-commerce brands see ROI from their marketing campaigns. It also offers over 60 pre-built automations commonly used by e-commerce brands to make set up easy! They also have a design showcase section where you can draw inspiration from top-performing emails. With these resources plus the robust analytics, forms and benchmark tracking tools, Klaviyo is definitely worth a try!
When choosing the right platform for your business, keep in mind that email marketing is just one piece of your overall marketing strategy - just as social media is only one piece to the puzzle! It is a vital asset to your business staying connected with your audience and a tool to grow your brand awareness and drive those conversions. We’ve listed our favorite platforms above, so whichever you choose, you really can’t go wrong!