New IG Stickers: How To Use Them For Your Business Account
In the ever-evolving world of social media marketing, staying ahead of the curve is essential. We know we don’t need to tell you this, but Instagram is one of the leading platforms for businesses to connect with their audience, which is why they are constantly rolling out new features to keep users engaged and businesses ✨thriving✨. This time around, Instagram has introduced four exciting sticker features: Frames, Add Yours Music, Cutouts, and Reveal. Let's dive into each one and explore how businesses can leverage them to boost their online presence and engagement.
Frames: Elevate Your Storytelling
Frames add a touch of flair to your Instagram Stories, allowing you to showcase your creativity and enhance your storytelling. We see Frames as a fun new way to share BTS or get personal with your audience sharing a memory or special moment. You can also use this feature to highlight a new product or promote an upcoming event. Regardless of how you use it, Frames offers a dynamic way to capture your audience's attention. Businesses can customize Frames to align with their brand identity, incorporating logos, slogans, or branded elements to make their Stories instantly recognizable. We love that this feature is interactive where the user has to shake their phone (like a Polaroid!!) to reveal the image. This is such a fun way to create visually captivating stories that leave a lasting impression on your audience!
HOW TO USE FRAMES:
This example showcases an image of us from 2021 when we first started our business. You can use this feature to show BTS or throwbacks to create a more personal touch.
Add Yours Music: Set the Tone
We all know how music can bring people together, evoke emotions and set the tone. This is a fun twist on the “Add Yours” feature we all know and love! You can use this feature to add a song that fits the mood of the day, a project, a milestone, or anything else you’re sharing and then let your audience add in their favorite songs too! People love to share their experiences and opinions so this is a great way to increase engagement on your account by encouraging your audience to suggest their favorite songs.
HOW TO USE ADD YOURS MUSIC:
In this example, we added our new favorite song (shoutout to Morgan Wallen & Post Malone!) and asked our audience to add their favorite songs for summer to create a new playlist.
Cutouts: Make Your Content Stand Out
If you’re wanting to get more creative with your stories, this one is for you! Cutouts offer a fun and interactive way to make your content stand out on Instagram. You can take any photo or video and make it into a sticker to add to your story. Our favorite part about this is that you can save them to use over and over on your account or let others use it as well. We see so much potential for this to add brand personality to your stories as well as increase brand recognition with cutouts that are saved and used later by your audience. We love this feature as a new way for audiences to engage in a positive way!
HOW TO USE CUTOUTS:
In this example, we created a cutout of one of our office assistants (Poppy). On the user side, they can save this cutout or create their own. There are so many ways to get creative with this one!
Reveal: Build Anticipation
Reveal adds an element of suspense to your Instagram Stories, allowing businesses to tease upcoming content or announcements. With this feature, businesses can cover parts of their Story with a customizable layer, prompting users to tap and reveal the hidden content underneath. Whether it's a sneak peek of a new product, an exclusive offer, or a behind-the-scenes look, Reveal can help businesses build anticipation and generate excitement among their audience. This is a great way to create buzz around your brand, drive engagement leading up to a launch or event, and gauge interest on new courses, products, services or anything else you’re wanting to put out there!
HOW TO USE REVEAL:
In this example, we created an example of a story for a new service offering so that anyone who is interested in learning more will need to send a DM in order to reveal the story.
Incorporating these new sticker features into your Instagram strategy can help you unlock new opportunities for creativity, engagement, and growth. These features offer endless possibilities for businesses to connect with their audience and stand out in a crowded digital landscape. We’re here to help you stay ahead of the curve so you can elevate your social media presence and drive meaningful results for your brand.
Start experimenting with these new sticker features today and take your Instagram game to the next level! 🫶🏼
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